JennywDesigns
Woven Textile Design
Brand Research Board

Competitions / 2018 - 19

A collection of work towards competitions I have entered 2018 - 19.

Aston Martin

I came 1st in the Aston Martin competition to redesign the interior of the Aston Martin Superleggera. I am passionate about cars and have a strong interest in automotive interiors so I chose to enter this competition, exploiting the skills and knowledge I have.

Ann Inc

I completed a large brief for the American Fashion Company Ann Inc, producing designs for three different sub brands under Ann Inc. Lou and Grey, Ann Taylor and Loft. The brief was to create a collection of 5 samples for each brand including concept boards and research. I enjoyed this brief as it is very different to my major project as it is high street and commercial, however this isn’t the area I want to go into because of the fast-fashion and mass consumption side. It was definitely useful to do in order to understand the commercial side of design.

Brand Research Board

Brand Research Board

This is a board covering the basis of what the project is about and brand research for Aston Martin.

©JennywDesigns

Inspiration Board

Inspiration Board

This is a board researching inspiration for the project, sparking ideas and concepts.

©JennywDesigns

Innovation and Design Board

Innovation and Design Board

This is a board looking into innovation and design within high end sports cars. Incorporating my own innovative ideas such as complex weaving structures for carbon fibre.

©JennywDesigns

Traditional X Contemporary Board

Traditional X Contemporary Board

This is a board looking into the relationship between traditional and contemporary automotive design. Looking at the past to spark ideas for the future. Something Porche is well known for doing well.

©JennywDesigns

Materials Board

Materials Board

This is a board full of innovative and exciting materials for automotive interiors. There are selections of different carbon fibre samples, alcantara, leather and fibre glass yarn wrappings.

©JennywDesigns

Samples Board

Samples Board

This is a board with the samples I had laser cut and etched. These samples are able to be used in a variety of ways to inspire different aspects of automotive interior for Aston Martin. For example, air vents, upholstery, edging, detailing, contrast stitching and so on.

©JennywDesigns

Visualisation Board

Visualisation Board

This is a board showing the original Aston Martin Superleggera and my visualised, re-designed version using the samples I made and designed.

©JennywDesigns

Ann Taylor Concept Board

Ann Taylor Concept Board

A concept board for the Ann Taylor brand focusing on New York architecture aesthetic. The board includes my visual research, colour palette, inspiration, and trend forecasting.

©JennywDesigns

Ann Taylor Samples Board

Ann Taylor Samples Board

This is a board of my five samples for the brand Ann Taylor. It is a combination of hand woven fabrics and digitally printed fabrics focusing on the New York architecture. There are also CAD flat visualisations of my designs.

©JennywDesigns

Loft Concept Board

Loft Concept Board

A concept board for the Loft brand focusing on classic/retro American aesthetic. The board includes my visual research, colour palette, inspiration, and trend forecasting.

©JennywDesigns

Loft Samples Board

Loft Samples Board

This is a board of my five samples for the brand Ann Taylor. It is a combination of hand woven and jacquard fabrics and digitally printed fabrics focusing on classic/retro American aesthetic. There are also CAD flat visualisations of my designs.

©JennywDesigns

Lou and Grey Concept Board

Lou and Grey Concept Board

A concept board for the Lou and Grey brand focusing on the New York sky. The board includes my visual research, colour palette, inspiration, and trend forecasting.

©JennywDesigns

Lou and Grey Samples Board

Lou and Grey Samples Board

This is a board of my five samples for the brand Lou and Grey. It is entirely made up of hand-knitted fabrics focusing on the New York sky. There are also CAD flat visualisations of my designs.

©JennywDesigns

Technical Specifications

Technical Specifications

These are the technical specifications for the Lou and Grey samples.

©JennywDesigns

Technical Specifications

Technical Specifications

These are the technical specifications for the Loft samples.

©JennywDesigns

Technical Specifications

Technical Specifications

These are the technical specifications for the Loft samples.

©JennywDesigns

Technical Specifications

Technical Specifications

These are the technical specifications for the Lou and Grey samples.

©JennywDesigns

Technical Specifications

Technical Specifications

These are the technical specifications for the Ann Taylor samples.

©JennywDesigns